Marketing

Niche Content Marketing: Social media

In my experience, many professionals in niche industries just don’t have a strong opinion of social media, and few see the value it can add. The prevailing opinion is that Social Media is becoming less broadcast and more narrowcast, with customer service channels and individual engagement coming to the fore. This may well prove to […]

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Marketing

Niche Content Marketing: Receive web visitors swimmingly

We’ll start with an interesting example from a book called Epic Content Marketing by Joe Pulizzi. A company that sells and installs fibreglass pools runs a blog that answers questions about all kinds of pools – not just fibreglass ones. They brand it ‘The most educational swimming pool blog in the country’, and while they, […]

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Marketing

There’s no such thing as a boring industry

If you think you’re in a boring industry, think again. There is no such thing as a boring industry. Some niche industries are only thought to be boring because the average person knows very little about them. This gives you a chance to educate your audience, and if you are enthusiastic enough about your work, […]

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