Technology

Attack of the voice clones

I read an article yesterday that made me question the authenticity of my past phone calls. Apparently, there’s a new trick in the fraudster’s book – using AI voice cloning technology to trick employees into thinking they are speaking to their boss, and having them “urgently” transfer funds to their accounts. The CEO of a […]

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Client PR

People development takes centre stage at Sheffield Theatres

Sheffield Theatres is in the business of creating exceptional experiences for its audiences. Key to its success is empowering employees to channel their passion into delivering these outstanding events. Working alongside BSA Training, Sheffield Theatres has provided a training and development programme for its managers over the past three months. Sheffield Theatres is the largest […]

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Client PR

Addooco IT rewards success with people development

Last year marked IT firm Addooco’s 10th year of trading, celebrating with the expansion of the team and its client base. One year on and the company has reported its most successful year to date, counting its prime Chesterfield location as one of its success factors. Addooco provides technical services for businesses that haven’t got […]

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Technology

OpenAI writer: Fake news on steroids

Last month I heard that OpenAI had created an artificially intelligent writer. Terrifying, until I read in the next line of the article that they are withholding the technology because it could be used maliciously. Phew. What they mean by that is it could be used to create masses of fake news articles. The technology […]

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Social media

All caught up on social media

An experimental study at Penn State’s psychology department has directly linked limited social media use with reduced loneliness and depression. But how does something that calls itself “social” make us feel lonely? Instagram lets you know when you’ve seen all new posts from the past two days  This subject interests me because it’s something I have […]

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Technology

Is Big Brother watching us?

Today I heard news of Microsoft’s president stating that we need to regulate facial recognition software before the year 2024 looks like the George Orwell book, 1984. For anyone that doesn’t know, the 1949 book is a dystopian novel about how the majority of the world’s population being victims of government surveillance, among other propaganda. […]

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Marketing

Niche Content Marketing: Social media

In my experience, many professionals in niche industries just don’t have a strong opinion of social media, and few see the value it can add. The prevailing opinion is that Social Media is becoming less broadcast and more narrowcast, with customer service channels and individual engagement coming to the fore. This may well prove to […]

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Marketing

Niche Content Marketing: Receive web visitors swimmingly

We’ll start with an interesting example from a book called Epic Content Marketing by Joe Pulizzi. A company that sells and installs fibreglass pools runs a blog that answers questions about all kinds of pools – not just fibreglass ones. They brand it ‘The most educational swimming pool blog in the country’, and while they, […]

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