In the fast-paced world of marketing, time is a precious resource, and productivity is the key to success. While meetings are intended to enhance communication, their frequency often leaves marketers questioning their effectiveness. As a copywriter, I strive to spend the vast majority of my working days doing productive work, and this approach has certainly […]
Author: kate
Running a small business can be both liberating and challenging, especially for new parents. With the flexibility to choose when and where you work comes the responsibility of juggling deadlines alongside the demands of parenthood. Since becoming a parent in 2021, I have experienced first-hand the benefits and challenges of freelancing as a new mum. […]
In the last decade, with the emergence of the interactive web in the form of social media platforms, there has been an exponential increase in user-made content on the world wide web. Today, information online has the power to reach billions of people within a matter of seconds. This has resulted in not only positive […]
Editor’s note: Another inspiring piece from Abi all about social media and its impact on the future of communication. Over the last 12 months, we’ve seen thousands of examples of how social media plays a key role in modern communication. This post offers a great summary of all of that, and really makes me wonder […]
Editor’s note: This week’s topic is one that I have been meaning to write about for quite some time – the impact of smartphones and social media on the English language. But Abi beat me to it, covering everything I would have mentioned plus additional insights from bloggers and linguists. I have always held the […]
Editors note: I may not be a parent yet, but what I can say is I honestly don’t know how parents are coping during lockdown. Working from home while also caring for children while they are off school must be so tiring! So, I asked my friend Abi to come up with a blog post […]
Robotics and its various advantages are helping to enhance the world and were on a meteoric rise even before the pandemic. According to a report made by the Federation of Robotics, the global sales of professional-service robots had already jumped 32% to a staggering $11.2 billion from 2018 to 2019. Now, the robotics trend has […]
We are living in scary times. As the COVID-19 pandemic sweeps across the globe, we are united in our worry. For some, the concern is for the health of their loved ones. For others – the health of their business. While people are instructed to stay home with only 80% of their income, buying behaviours […]
When I first entered the world of self-employment, the first thing I did was let my LinkedIn connections know. From this one post, I gained quite a bit of business. So it’s no surprise that I promised myself I would post on my business social media profiles regularly. I didn’t keep that promise. I quickly […]
I read an article yesterday that made me question the authenticity of my past phone calls. Apparently, there’s a new trick in the fraudster’s book – using AI voice cloning technology to trick employees into thinking they are speaking to their boss, and having them “urgently” transfer funds to their accounts. The CEO of a […]
