Marketing

The meeting trap hinders marketing productivity

In the fast-paced world of marketing, time is a precious resource, and productivity is the key to success. While meetings are intended to enhance communication, their frequency often leaves marketers questioning their effectiveness. As a copywriter, I strive to spend the vast majority of my working days doing productive work, and this approach has certainly […]

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Freelancing

Navigating parenting and freelancing

Running a small business can be both liberating and challenging, especially for new parents. With the flexibility to choose when and where you work comes the responsibility of juggling deadlines alongside the demands of parenthood. Since becoming a parent in 2021, I have experienced first-hand the benefits and challenges of freelancing as a new mum. […]

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Social media

Social media and the future of communication.

Editor’s note: Another inspiring piece from Abi all about social media and its impact on the future of communication. Over the last 12 months, we’ve seen thousands of examples of how social media plays a key role in modern communication. This post offers a great summary of all of that, and really makes me wonder […]

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Technology

Robotics: A friend to humanity

Robotics and its various advantages are helping to enhance the world and were on a meteoric rise even before the pandemic. According to a report made by the Federation of Robotics, the global sales of professional-service robots had already jumped 32% to a staggering $11.2 billion from 2018 to 2019. Now, the robotics trend has […]

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Technology

Attack of the voice clones

I read an article yesterday that made me question the authenticity of my past phone calls. Apparently, there’s a new trick in the fraudster’s book – using AI voice cloning technology to trick employees into thinking they are speaking to their boss, and having them “urgently” transfer funds to their accounts. The CEO of a […]

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