Technology

OpenAI writer: Fake news on steroids

Last month I heard that OpenAI had created an artificially intelligent writer. Terrifying, until I read in the next line of the article that they are withholding the technology because it could be used maliciously. Phew. What they mean by that is it could be used to create masses of fake news articles. The technology […]

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Social media

All caught up on social media

An experimental study at Penn State’s psychology department has directly linked limited social media use with reduced loneliness and depression. But how does something that calls itself “social” make us feel lonely? Instagram lets you know when you’ve seen all new posts from the past two days  This subject interests me because it’s something I have […]

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Technology

Is Big Brother watching us?

Today I heard news of Microsoft’s president stating that we need to regulate facial recognition software before the year 2024 looks like the George Orwell book, 1984. For anyone that doesn’t know, the 1949 book is a dystopian novel about how the majority of the world’s population being victims of government surveillance, among other propaganda. […]

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Marketing

Niche Content Marketing: Social media

In my experience, many professionals in niche industries just don’t have a strong opinion of social media, and few see the value it can add. The prevailing opinion is that Social Media is becoming less broadcast and more narrowcast, with customer service channels and individual engagement coming to the fore. This may well prove to […]

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Marketing

Niche Content Marketing: Receive web visitors swimmingly

We’ll start with an interesting example from a book called Epic Content Marketing by Joe Pulizzi. A company that sells and installs fibreglass pools runs a blog that answers questions about all kinds of pools – not just fibreglass ones. They brand it ‘The most educational swimming pool blog in the country’, and while they, […]

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Marketing

There’s no such thing as a boring industry

If you think you’re in a boring industry, think again. There is no such thing as a boring industry. Some niche industries are only thought to be boring because the average person knows very little about them. This gives you a chance to educate your audience, and if you are enthusiastic enough about your work, […]

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Social media

A voice on every platform?

The pros and cons of materials handling providers using social media Are you asking yourself if social media is worth the time and effort for your materials handling business? In our experience, many professionals in the materials handling industry just don’t have a strong opinion of social media, and few see the value it can […]

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Technology

Keeping up with the droneses

So I’m a bit late to the party here, but I was just made aware that DHL are already using drones to deliver small packages to the German island of Juist. Meaning DHL beat Amazon to the goalposts and just decided not to make a song and dance over it. That’s some willpower. I don’t know about […]

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Archive

A tribute to Barry Hines

Right now I feel like the biggest Barry Hines fan that hasn’t seen the film adaptation of his most famous work. I never needed to. Hines’ writing in A Kestrel for a Knave opened my imagination and truly inspired me to the point where I achieved my first ‘B’ grade in secondary school for producing […]

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